It has brought Drake, Miley Cyrus and more to Austin over the years. In 2017, it put a pre-world-domination Cardi B on the stage. It’s Fader Fort, one of the most popular South by Southwest pop-up venues, and it’s coming back for 2018.
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Fader Fort during South by Southwest on Wednesday, March 15, 2017.
Erika Rich for American-Statesman
The guest-list-only event, organized by music magazine The Fader, will set up shop at 1501 E. 7th St. on March 14-16, according to a news release. Featured performers include SOB X RBE, BbyMutha, Now Now, YBN Nahmir, Mozzy and Soccer Mommy, with more to be announced.
Installations at this year’s Fader Fort will include the “Jack Daniel’s Salon Barbershop,” featuring local guest barbers and a complimentary “Jack-inspired hairstyling or cut.” (We’ve known whiskey to inspire a few ill-advised inspirations, so we hope it’s more of a spiritual inspiration.) Spin, a New York-based ping pong bar coming to Austin later this year, will bring ping pong pros and interactive games to the fort. There will also be “an exclusive creative space” from Beats 1 and an activation from New Balance celebrating the “iconic New Balance 574 sneaker and its original grey colorway.” And yes, there will be drinks.
Last year, Fader Fort set up on East Sixth Street in a smaller space than its previous Pine Street Station home. Earlier this month, Fader released “Fader Fort: Setting the Stage,” a book celebrating its 15 years at SXSW.
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